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Serving the best interests of their customers does not make any money at all for a company; it costs them money.
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On the contrary, its USUALLY how companies are able to get make any money at all, build a customer base and survive. We're just talking about making business decisions that attract customers and keep them wanting to come back. It's USUALLY the decisions they make later, in order to grow bigger and bigger, that can be good or bad. Some companies make choices that give existing customers more and more reasons to be brand loyal (In my recent banking experience, ING Direct* comes to mind) and others make decisions that make customers feel trapped and cheated (Wells Fargo comes to mind out my same recent experience).
ApK
* Actually, USAA is my primary bank and my current favorite corporation, but as they are a member-owned co-op, their motivations are different. ING Direct is also good.