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Given that the first thing I did on mobileread was download 60 books by an author I used to read as a kid, just in case, I think I get the whole "download what even just looks vaguely interesting if it's free" mindset...
And, related to what mr ploppy said, I'd be more likely to pay after reading, if I liked the book, than pay for a book by an untried-by-me author up front.
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