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I found it quite interesting that he went close to making a few fairly obvious conclusions near the end e.g when he mentioned the person with netflix choosing a torrent instead because it was quicker, surely the flaw there is that the legal option is inferior to the illegal one?
You see similar idiocy in other areas such as video games where there have been times where copy protection measures have prevented actual paying customers from playing a game that has caused no problems to the person with the pirated version.
Despite the obvious drawback of drm, this is an area where amazon are doing their bit to help avoid piracy because they make it easy to quickly get the book you want on your device, unless it is a book that is unavailable for some random publisher-related idiocy it is going to tend to be the simpler option for most people.
Another example he gave was people downloading because they objected to the price matching or exceeding a hardback while overlooking the more obvious instance of them downloading because a publisher had either held back a release of an ebook or was not releasing one at all in certain regions which were likely to be true at least as often as his example and would result in more people discovering their piracy options.
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