Steve Jobs is not a prophet nor is he an historian. He's a businessman and he says nothing that does not ultimately support his goals. I think you'll find that what we "do" rather than "read" will be supported by the i<whatever> it is he plans to market in the future. He was appropriately vague about what it is we do. He'll let us know what we do as soon as he invents his word for it.
MS does it, they all do it.
I have to respect him for being a very good businessman but you can't let him get under your skin folks, you're just being ... marketed' at...