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From my experience, and I have a friend with a similar experience (although in her case she wasn't selling a book like I am), internet ads like Facebook, Google, and MySpace are not that effective and can be quite expensive. They can certainly bring a lot of traffic to whatever site you direct them to, but the conversion rate of clicks to sales is really low. Since you pay per click, regardless of the outcome, that results in a pretty ineffective means of advertising. Yes, you can do quite a bit to focus your ads to a particular demographic group, but I never found a way to do that which was effective. Thank goodness I had a lot of free credits to burn!
The best way to sell books is friends and word of mouth, in my opinion. We're all looking for that "Tipping Point", that maven and/or salesperson who really champions what we are doing and tells a lot of other people about it. Sadly, almost all my friends don't read fantasy/sci fi novels.
Oh well. It would be great to sell my books, but to publish in this day and age is exciting and fun enough to make the experience well worth the effort. Hopefully most writers feel the same way.
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