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True, but the chances of a price change with amazon is less (although it does occur). With Amazon, though, getting a refund is quick and cheerfully done, with no questions. And you don't need to call only during business hours, only if not downloaded and stay on hold a couple of hours to get it taken care of (all of which are common with B&N). I've had one or two issues at Kobo - there, you just email into a black hole (over and over) and maybe it gets taken care of and maybe not, but you never even get a reply email in between the auto-response and the final resolution.
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