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It's an astonishing idea ... I find it hard to believe Apple will actually take this step. Of course, Apple can do whatever it wants to do with its own platform -- iOS -- but at a time when e-books are already well developed under other models (Kindle, Adobe ADEPT, DRM-free, Nook variation), does Apple really want to make its devices so unilingual (as it were)?
With e-readers so relatively inexpensive, it may cede this entertainment activity to the non-iPad camp ... or encourage that same group (Nook Color being the first example) to deliver more and more value and risk forcing the hand of Amazon to develop color, video capable devices that might be in market at half the price of an iPad.
It seems nutty: Apple already has the upper-hand with native iTunes, etc linked to its devices and good relationships with most publishers. Why not just grow this segment using its current strengths?
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