It's an interesting idea, but I don't think publishers would go for it. They'd still hope to be able to sell you an additional copy, and just imagine you could pass the book on (give away, or worse, sell it) and keep the digital copy for yourself (or sell the digital copy / redeeming code only).
Also, I'm buying ebooks precisely because I don't want any more physical books (I have a large enough library already, thank you very much). This wouldn't work for people like me.
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