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Originally Posted by Andrew H.
Nor are people who download the latest Black-Eyed Peas or Avatar or Nora Roberts because they don't want to pay for them revolutionaries in the mold of Thomas Paine.
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I don't think price or saving money is the main motivation for most people, though it certainly will be for some. Convenience and (a lack of) visibility of the legal product will be the main driver. That and pirate sites having a 10 year headstart over legal digital content.
Avatar doesn't seem to have suffered financially from being downloaded though ...