Quote:
Originally Posted by tubemonkey
That figure included manufacturing costs.
So B&N is taking a loss on each Nook Color they produce?
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Those figures typically don't include cost of machines, factory, engineers, etc. Apple has some incredibly complex manufacturing that no one else is doing and I know that they placed the worlds largest order for CNC machines about a year ago. I don't know about the iPad, but the macbooks are machined from a solid block of aluminum, which is just insane.