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Old 02-19-2011, 12:18 PM   #194
Andrew H.
Grand Master of Flowers
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Posts: 2,201
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Join Date: Oct 2010
Location: Naptown
Device: Kindle PW, Kindle 3 (aka Keyboard), iPhone, iPad 3 (not for reading)
Quote:
Originally Posted by Nathanael View Post

True, but why? Because the iPad is deficient, or because most iPad owners don't eread? Keep in mind that saying "most iPad owners don't eread" is not the same as saying "most ereading isn't done on iPads". Both can be equally true.
--Nathanael
Oh, I'm sure the reason is largely because most iPad readers don't read

Quote:
If the iPad is "good enough" for most peoples' ereading needs, then every iPad sale means the potential Kindle market has shrunk by one.
Not necessarily. The iPad has to be "good enough" for those people who are in the market for a Kindle or other e-book reader, and not just good enough for most people.

Most people who read at all read 1-2 books a year. These people may be happy to read on their iPad (bought for other reasons), but would never have considered buying a dedicated e-reader. These people reading on the iPad will have no effect on Kindle sales.

E-books owners seem to concentrated in the 10-15% of the population who reads 10 or more books per year. It is when the iPad becomes "good enough" for those individuals that Kindles, etc. will start to lose sales.

However, presumably because they spend so much time reading, things like e-ink vs. LCD displays matter a lot to these users.
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