Had to roll my eyes when I heard the quote.
Went to economagic, to actually look at numbers.
Check out the numbers (and they are just for the retail stores).
Take the chart back as far as you want ... the claim that people don't read "any more", is ludicrous. He's a talented huckster, but keep in mind ... he claimed with seeming conviction, earlier, that no one was interested in carrying around video in an ipod.
http://www.economagic.com/em-cgi/pdf.exe/cenret/nrt39
If you can't link directly, you may need to go to economagic, and negotiate thru yourself ... very easy to use.
Mike