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The article on roughlydrafted.com said: "But Apple isn’t just shipping; it’s also servicing the subscription, from handing the sale to fulfilling the order throughout its duration. ". But normally, content for subscriptions is, I believe (just like Kindle books) delivered via wi-fi, from the producer direct to the device, and Apple has nothing to do with it. I'm not sure why they think that Apple has to do anything to provide the content we are talking about.
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