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Here's the thing, I don't think customers will care if the app makers continue to stay in the market. If, for example, Netflix raises their price by a dollar to make up for the 30%, I think a lot of people would grumble, but pay it and be happy. Where I think customers *will* care is if Amazon/Kobo/Netflix/Whomever suddenly decide to just pull their apps rather than pay the 30%. I could take or leave the ebook apps since I liberate, then side-load to wherever I please, but I admit I do enjoy Netflix and Zinio, and if I could not use it on the iPad, those would be deal-breakers for me and I would cancel my accounts with them---and greatly miss what what they add to my iPad use. So it isn't just is this a deal-breaker for Apple, it's is it a deal-breaker for everyone else.
I suspect that anti-competition people will get involved at some point. It is ridiculous that people are buying a device to own and they can't do what they please with it. It would be like the toaster companies expecting the bread makers to send them 30%. I don't think Apple will get away with this.
And fwiw not all of us who use Apple products do so for vanity or 'fanboy' reasons. I have tried netbooks and and other mobile devices and for various reasons they simply do not meet my needs the way the iPad has. I use the iPad because it truly is the best device for what I want to do on the go. It has nothing to do with being a 'fanboy' or thinking I am better than people or anything like that.
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