Quote:
Originally Posted by Steven Lyle Jordan
Another thing about the assumption: It assumes consumers have to buy a device to read, as opposed to already having a device that can read, as well as do other things. Those who bought a smartphone or PDA for many uses, then turned it to reading as well, made it more efficient by substituting for more printed products (the same can be said for the iPad).
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Well, the article is basically specious. The overwhelming majority of people who buy a reader will read enough books on it to more than make up for the ones who don't. And you're exactly right, a lot of us use other devices. (I wonder if I can sell carbon credits for all the books I read on my phone?)
As for using an iPad as an example, I can't image that there are very many people out there who bought an iPad for the sole purpose of reading books.
Any way you look at it, unless a massive number of people begin buying dedicated readers and only reading a few books on them, ebooks should contribute to a substantial reduction in carbon emissions in the publishing industry.