Thread: Agency pricing
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Old 02-17-2011, 10:04 AM   #54
leebase
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Quote:
Originally Posted by CleverClothe View Post
Amazon said that customers are shifting away from the non-competitive pricing of the Agency 5 to the competitive pricing of the other publishers. Do try to keep up with the conversation.
Someone's a brick shy of a load, but not me. This "fact" SUPPORTS the reality of competition and how the agency pricing model has NOT resulted in an unfair market. Penguin is now in control of it's ebook pricing but has NO POWER to force people to pay those prices. As such, customers have migrated away from the higher priced books.

Thing is, this has ALWAYS been true. Lots of folks would never buy a new release hard back because of the price. Lots of folks waited for the paper back or used the library or bought the hard backs from the "cheap bin".

For a time we had Amazon subsidizing new release ebooks at the paper back price, which was obviously attractive for customers but not to the publishers.

So now that the publishers have set the new release back to their "new hard back prices" (yes, a few dollars cheaper) -- some of that market is going to revert back to waiting or choosing alternatives.

Lee
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