I'm copying a comment I made on teleread blog.
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I seem to recall that particular stat was in reference to books bought new not read. It may be that many people buy used books, trade with friends, or go to the library. And hey. Guess what. If 40% read only one book a year, that means that 60% read more than one book a year. Factor in college students and high school students. Both groups are notorious for not reading. Even if only 5% of the population were reading more than five books a year, that’s 15,000,000 freaking people. If only 8% of those people bought a Kindle or other eBook reader, that’s an audience of 1,200,000 people. Would you ignore a demographic that large just because it wasn’t a majority? Jobs is spoiled from selling mp3 players.
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