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I would guess that most users won't even know what is happening and will continue to buy the IPad and other Apple products oblivious to what Apple is doing.
It is no different then people who buy a particular e-reader because it is the one that they know or people are talking about or that they have seen advertised without doing research.
As long as people are able to get the content that they want on their IPad they don't care who is getting the money. The onyl way that many people will know something is up is if they go to use an app and it is no longer there.
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