Quote:
Originally Posted by bill_mchale
Yeah, the thing to remember is, that in a Bankruptcy Liquidation (assuming that is what happens to Borders), the courts generally do their best to sell everything of value that the Company owns in order to help pay creditors. Most people think in terms of the goods the company deals in, and maybe real estate they hold, but in this modern internet age, it usually includes the Trademarks as well, which includes the company name. While there might be only a tiny percentage of people who didn't hear about it, there will be some who didn't hear that CircuitCity went out of business, and if they do an internet search for them, they find the online store....
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Yep; there's great value in those names. Sharper Image is another such case.