Quote:
Originally Posted by MR. Pockets
I wonder if Kobo's connection to Borders will hurt Kobo (as in scaring people away)?
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In the near term, I think yes. Most people, I expect, think that Kobo is simply Borders' house brand similar to the Nook with B&N, and that Borders.com is where they need to buy their books.
I think Kobo probably should look at getting their readers into other retailers. If they can sell them for the $99 that Border's is currently selling them for, they might have a chance of building their market share.
I would love to see them become a serious competitor to Amazon. While I love my Sony's, its hard to justify the price of them generally (The PRS-650 was chosen for my wife because I was able to take advantage of their trade in plan plus a sale) and B&N's Nook is pretty much limited to the USA. So I would like a serious global competitor to Amazon to arise.
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Bill