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I think the other thing that traditional publishers are going to be trying to deal with along with the massive increase in eBook popularity is of course the equally large increase in books being pushed out by independent writers. At least with paperbacks the traditional publishers still had a good edge there in terms of distribution channels and margins, but with the advent of "anyone can be a published writer, anywhere in the world" it's really going to hopefully make major publishers rethink their business models a bit.
Paul.
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