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Perhaps Mr. Jobs should have been a little more specific. The market he <targets> does not read. That market is the people who prefer style over substance and convienence over price. (Or as The Waco Kid told Sheriff Bart "The salt of the earth, the common clay, you know...------") That's a <very> large market. Remember, Apple did <NOT> invent the personal computer, the GUI interface, or the MP3 player. They just made them a little more streamlined, and marketed them massively (at a high price relative to other products). On products where price trumped convienence, Apple products went nowhere. When convienence trumped price, Apple dominated.
People who read demand substance over style. They always have. And they're not Steve Jobs' targeted market (not to imply that they may not use Apple products happily, they're just not the targeted market.)
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