[AnemicOak]

When he says people don't read, what a really hear him saying is that the vast majority of people don't read for pleasure in the same way they watch a movie or tv or the same way they listen to music. From every survey & poll on reading I've seen/read in the past few years he's right. The vast majority of the populace doesn't read. In some places fiction (& non fiction like bios) is more and more a niche market (a large niche, but still) when compared to markets like movies or music.

From my personal experience more people I know don't read or if they do it's one or two books a year.


That said it doesn't mean there's no market for ebooks. It simply means the market isn't as broad as it might be for something like MP3 players. He's thinking in terms of numbers he can sell, & appears to be thinking Apple would be better off spending its development time on something else.