Jobs is no idiot. What he is saying (and illustrating via his product line) is that the visual and the aural (regularly transmitted by computer) are trumping (or already have trumped) old-fashioned reading. Reading, in his view I think, is an old technology. I hope he's wrong, but don't be too sure. In this country especially there are surveys allegedly showing that the present generation reads much less and I think that if you did a large survey of readers (especially books) today, you would find a much higher percentage of readers among those over 35 than under. The thought depresses me, but facts are facts.
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