[ProfCrash]

http://futurebook.net/content/offici...own-kindle-app

Here is what its press release says: "Apple does require that if a publisher chooses to sell a digital subscription separately outside of the app, that same subscription offer must be made available, at the same price or less, to customers who wish to subscribe from within the app. In addition, publishers may no longer provide links in their apps (to a web site, for example) which allow the customer to purchase content or subscriptions outside of the app."

Amazon's next move will be very interesting. It had been mooted that they could simply provide an "in-app" link very small, next to a larger link to the Kindle website. But Apple is now saying it won't allow this either. Customers would purchase on Amazon.com, and the content would be available on the app, but once in the app, 30% of any sale belongs to Apple.

Here is my news story on the new rules, and here is the ever helpful Apple c.e.o. Steve Jobs, talking about how the directive would apply to magazine publishers, who wish to sell subscriptions via their apps.

“Our philosophy is simple—when Apple brings a new subscriber to the app, Apple earns a 30 percent share; when the publisher brings an existing or new subscriber to the app, the publisher keeps 100 percent and Apple earns nothing. All we require is that, if a publisher is making a subscription offer outside of the app, the same (or better) offer be made inside the app, so that customers can easily subscribe with one-click right in the app."

I figured starting a new topic would be silly.