Quote:
Originally Posted by theducks
9:16 (16:9 in portrait mode) is EXACTLY the aspect of the text on a mass market paperback 
3:4 (most readers) chop off the bottom (assuming the margins have been relegated mostly to the Bezel area  which just happens to be similar to the margins on said paperback) 
Why muck with a aspect ratio that has been in use for 50+ years 
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Because it doesn't work for what I want to read - I don't care about aspect ratio for novels - but the game rulebooks and comics that don't reflow don't come in 9:16.
It all comes down to usage patterns - and 4:3 is better for mine than 16:9.