Thread: Many indie coffee cafes now restrict, or ban outright, the use of e-reading devices
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Old 02-14-2011, 02:13 PM   #142
jshzh
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Quote:
Originally Posted by RockdaMan View Post
You forgot to put sarcasm tags on your post.

(I dearly hope you're kidding)
No, I am kidding. Many business people themselves admit they are selling "the feeling" associated with using their products or service. They are proud of it. Actually it has never been a trade secret or conspiracy theory. It is hardcore marketing. You can find one clip on TED in which a speaker praised Starbucks's business model and the "brilliant" idea of selling the feeling. They have free wifi because they knew who were attracted to Starbucks.

Another good example is Moleskin notebooks. Look at their funny advertisement! I really don't want to be "creative"...
Last edited by jshzh; 02-14-2011 at 02:52 PM.
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