Quote:
Originally Posted by bthrowsnaill
I'm reading a book called "Blink" which is about how people make snap "intuitive" decisions, more drawn out cognitive decisions, and how decision making effects purchases and product satisfaction. I'm only about half way through the book, but the section I just read about product research was very interesting. One assertion of the book, based on an analysis of product research, is that packaging not only effects a purchasing decision, but it also effects the level of satisfaction with the product. Examples are given that show, for example, that consumers can report a 10-20% greater level of satisfaction with a product if the packaging is optimized (eg: round tubs of ice cream vs. rectangular).
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Oh my is this true. I've
nearly purchased Girl With the Dragon Tattoo about 10 different times just because of the cover, even though the book description sounds like something I'd hate. And even better, it has two matching-style sequel covers! I want to own them just because they're pretty. Yes, that is stupid. And it doesn't change my want a single bit.