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I'm reading a book called "Blink" which is about how people make snap "intuitive" decisions, more drawn out cognitive decisions, and how decision making effects purchases and product satisfaction. I'm only about half way through the book, but the section I just read about product research was very interesting. One assertion of the book, based on an analysis of product research, is that packaging not only effects a purchasing decision, but it also effects the level of satisfaction with the product. Examples are given that show, for example, that consumers can report a 10-20% greater level of satisfaction with a product if the packaging is optimized (eg: round tubs of ice cream vs. rectangular).
The conclusions that I am drawing are as follows. First, ebook covers may be more important than I gave them credit for being. If people decide on whether to purchase an ebook as a "blink" gut feeling (esp. likely at a low price point like $.99), then the importance of a compelling cover cannot be underestimated. But beyond that, the cover may even influence their satisfaction with the book after they complete it.
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