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Are they selling Kindles at all Tescos, or just ones in cities? The only Tescos I've shopped at have been in London, where they sell lots of deli-type food to office types and they're in the heart of public transit. That kinda setting makes sense for e-reader sales.
In the western U.S., Tesco owns the Fresh & Easy supermarket chain. Dunno whether they're selling Kindles, but I doubt it.
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