Quote:
Originally Posted by Parx
...but it seems they (Borders) spent too much time rushing a device out into the market before taking the time to make sure it could distinguish itself.
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The Kobo in Australia certainly pushed the ereader concept along at a rapid pace in a market that had stagnated.
Prior to Kobo, almost all ereaders were limited to online purchase and cost three times as much as elsewhere. The exception was the Kindle, which still needed to be ordered online.
The Kobo appeared in a brick and mortar store, providing interested and casual customers alike the ability to gain a hands on look.