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Good thing I just used my $15 giftcard from Borders....on a bluray. Not surprised though about Borders. While their stores were nice, the prices were always sufficiently higher to preclude me from going there unless I were given a giftcard. Since I'm new here, I won't give both barrels of my opinion about the Kobo, but I'd say that it is clear that a significantly higher amount of R&D went into the Kindle, Nook, and Sony's line (even their apps on my iPhone/iPad) than went into the Kobo. I get the whole "minimum frills/single use device" approach to designing a reader...but it seems they (Borders) spent too much time rushing a device out into the market before taking the time to make sure it could distinguish itself.
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