Thread: Agency pricing
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Old 02-13-2011, 11:55 AM   #46
wallcraft
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Quote:
Originally Posted by OtterBooks View Post
I was under the impression that agency ebook sales have been increasing rather dramatically.
Everyone's ebook sales have been increasing dramatically, which is why it is going to be difficult for the Agency publishers to understand how badly they are doing relative to other sources of ebooks.

I consider myself relatively insensitive to price, but yesterday I decided not to buy a promising book by a first time (in fiction) author because it was $14.99 as an Agency ebook. The problem with set prices is that they are not based in commercial market realities. If Amazon (for example) was able to forgo some of its 30% fee to lower prices they would lower some more than others - based on actual sales figures. In principle the publishers could do this too (i.e. lower the price if sales are slow and increase it if sales are good), but they don't have the necessary real-time information or the infrastructure to do this.
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