I agree absolutely that PDF might best be called a format for "rendered ebooks." But from my point of view, it's the rendered book or other text that finally counts. And the inability of other, supposedly more "legitimate" formats, to render text really well and attractively, by any reasonable typographic standard, makes them unsatisfactory to me and, I imagine, to many people. I think it's rather absurd to insist that people who buy ebooks in PDF are misguided or misinformed. Probably, lots of them just find ebooks in the other popular formats shabby and cheap-looking, unpleasant to read, and not worth bothering with. And let's not forget that ebooks are really very unpopular and attract only a very small part of the reading public. Perhaps the inadequacy of the "legitimate" formats with respect to the actual "rendered ebook" is a reason for that unpopularity.
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