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This might be an unpopular opinion, but if a cafe/anywhere is going to offer free wifi, I don't feel it's necessary to buy anything more than one item while I'm there. I go to Panera to do my homework frequently. Sometimes I bring a laptop if I need it, sometimes I bring textbooks. I sit at one of the little side 2-people tables and buy a coffee or a chai tea and go to town. I'll be in there for a couple hours. I don't do this during lunch time, so I don't think it's rude.
And honestly, if you don't want people using your 'free wifi', don't offer it. Or put restrictions on it, passwords or something.
I think I might start going to Chick-fil-a! I've never had their coffee, and they now offer wifi.
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