16:9 is an excellent ratio for video, but it's wrong for books; it's too tall and narrow. 16:9 has sides in the proportion 1.78 to 1; standard "A" paper sizes obviously have sides in the ratio square root of 2 to 1 (1.414 to 1). A 4:3 screen, with an aspect ratio of 1.33 to one is much closer to the aspect ratio of paper books than is a 16:9 screen.
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