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The "fact" (we don't know what the real facts are because Amazon doesn't publish sales numbers) that sales have moved away from "Agency books" to other books is PROOF that there is absolutely NOTHING to fear from Agency pricing.
Pricing and demand are clearly working. Clearly people are able to vote with their dollars and CLEARLY the "Agency 5" have no power to price their books above what people want to pay.
Publishers are not about to gut their own hard back book dollars in favor of ebook pennies. So they price not just to sell an ebook, but to sell their product at the highest price the market will bear during the highest demand time window.
Of course the volume of sales of ebooks goes down when you price them at $14.99 instead of $9.99. But the profits from your $25 hard back aren't cannibalized so drastically by the $14.99 ebook as they are the $9.99 ebook.
Those who are only willing to pay $9.99 will get their opportunity to buy the book at that price LATER -- just like ALWAYS. There is no "paper back book" version of an ebook, but the price will drop.
Price and demand -- somebody aught to teach this stuff in school.
Nonny
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