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A popular book can be badly written. It can't be bad at fulfilling whatever entertainment need it meets.
Think of it like McDonald's. They don't make great burgers. They make mediocre to okay burgers at a specific price point and speed that people want. They do that extremely well.
Twilight doesn't make great literature, but it targeted a specific audience and gave them exactly what they wanted. It's great entertainment for that group.
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