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I really don't know what works, I talk about my novels and try to enjoy the boards I frequent. I post and talk about odd stuff on my website that isn't always related to my Tether stories. Sometimes I get nothing, sometimes I get something and I don't think there is a sure fire this works strategy.
I have one short story up on B&N and the Kindle which I've hardly ever mentioned and its doing amazing. Really, it does come down to word of mouth.
Good luck, keep writing though don't get caught up trying to sell. We are at our core storytellers not salesman.
Arigato,
Nick Davis
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