Quote:
Originally Posted by elemenoP
I agree that $99 is the "proper" price point for Kobo, and I hope it will get them sales. But we don't know how much it costs to manufacture them. Are they going to make a profit at this price? I don't think this is going to influence Amazon or B&N to lower the prices of their devices because a) Kobo is a relatively small player and no threat to them and b) the Kindle and Nook have fuller feature sets than the Kobo anyway.
eP
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I'm sure that Kobo figures each reader sold will lead to at least a few, and hopefully a lot, of book sales through their associated web sites. So there may be an argument for selling them below cost for longer term gain.
On the other hand, there have been a lot of eInk readers sold in the past year. My guess is that the costs of the component parts are in free-fall, as the economies of scale kick in. I remember how a 17inch LCD monitor cost about $2,500 ten years ago and I expect the eInk price drop to be even more impressive than that.