Apologies to OP, didn't mean to hijack the thread. Direct from
www.chapters.indigo.ca, re
iRewards:
While irewards entitles you to an additional discount on all books, both online and in-store, the items listed below are not eligible for an irewards discount:
eBooks...
And for
gift cards, ignoring the totally egregious punctuation:
Customer's can now use Chapters Indio Gift Cards when placing orders for ebooks on the Kobo website. Unfortunately Chapter Indigo Electronic Gift Certicates cannot be used on the Kobo website.