I posted up this info on another thread, but you can get it at buy.com (they only have blue) for $271.99 and free shipping. There is a $10 coupon too, you can use google checkout or a buy.com coupon.
http://www.buy.com/prod/sony-prs-505...205857013.html
http://www.buy.com/retail/coupon.asp?prid=82955137