The Publishers Association has issued a press release revealing
new research on e-reading trends.
Quote:
Christmas
- 7% of UK adults claimed to have received a dedicated e-reader for Christmas.
- 84% of those who received an e-reader downloaded at least one ebook (paid for or free).
- Only 59% of those who got a smartphone, iPad or other reader have downloaded at least one ebook.
Paying for ebooks
- 61% of those who had received an ereader have paid for content, compared to 37% of those who received a smartphone/iPad/other reader.
- Nearly 8% of the population have downloaded paid for material since Christmas: on average, 5.75 ebooks.
- Those who received a dedicated ereader paid for an average of 5.9 ebooks, compared to 5.3 for those with a smartphone; iPad or other reader.
- Nearly half of the sample had downloaded between 1 and 3 ebooks since Christmas, both paid for and free.
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