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My view is similar to Janette's.
$5 is a threshold... below that I may make impulse buys going from blurb and reviews from people I don't know. ($2.99 would make it more likely, though, particularly for self-published books.)
Up to $7.50 is for authors I find somewhat interesting, or that have had reviews that sounded like they would interest me from people whose opinion I trust.
Up to $10 is for authors I know I like, or possibly something recommended highly by multiple people.
I might pay more than $10 for a book by an author whose work I really, really, really like, but there are two of those at most. We're talking "this is book 12 of a series, and I love the 11 books before" here.
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