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I agree that $99 is the "proper" price point for Kobo, and I hope it will get them sales. But we don't know how much it costs to manufacture them. Are they going to make a profit at this price? I don't think this is going to influence Amazon or B&N to lower the prices of their devices because a) Kobo is a relatively small player and no threat to them and b) the Kindle and Nook have fuller feature sets than the Kobo anyway.
eP
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