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Old 02-09-2011, 03:53 PM   #37
Worldwalker
Curmudgeon
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Posts: 3,085
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Join Date: Feb 2010
Device: PRS-505
Quote:
Originally Posted by mr ploppy View Post
More free time and clean/dry hands.
I have that.

The method is called "dirty windows".

Nobody yet has convinced me simultaneously that a) clean windows are necessary, and b) their window cleaning is the best way to obtain them. In order for someone to run a successful window cleaning business in a town of people with my mindset, they'd have to overcome that very, very critical hurdle and convince all of us that we need them to clean our windows. If they can't, their business will fail.

Taking it a bit further, imagine a business you could pay to paint decorations on your windows. They really exist, though they generally work for commercial clients. You want to exploit the untapped home market. You have to know exactly who your market consists of: Should it include only homeowners, or do some or all renters have sufficient control over their windows? Which HOAs allow people do do what they like with their windows and which don't? Are there city regulations against it? Will some people think "yeah, that's a good idea, but I can paint my own"? If you don't know your market, then you'll be trying to pitch your service to someone in a subdivision where even the kind of shrubs he plants are limited by the HOA, and missing the renter whose landlord doesn't care what they do with their windows so long as it comes off when they move. And then there's the matter of knowing your product. It can't be just "um, I do things to windows." Are you going to limit it to snowflakes or spring flowers because you can't paint people with both legs the same length? What about trademarked characters, say if someone wants Superman? Do you have religious qualms, like not wanting to paint another religion's holy images? Or, for that matter, your own? Do you want to include words, and if so which? Where do you draw the line between "Happy Birthday Susan", "Vote for Susan", and "Susan is a pinhead"?

See what I mean? Even something as simple as a business painting flowers on people's windows (hey, they'll hide the dirt!) takes an intimate knowledge of your market and your product. Without those, you can't succeed. You have to know exactly what you're selling, and you have to know exactly why people will buy it from you. Also, you have to give those people a reason to buy it in the first place, and buy it from you instead of somebody else. Without those, you're just putting work into an elaborate but ultimately futile failure.
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