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The website is too busy. People will tend to just leave instead of bothering to read it to see if anything may be of interest.
Now as to eBook formats, you want ePub, Mobipocket, MS Reader, and PDF (not an eBook format).
Now, since you've foolishly used Word, you will have a lot of work ahead of you. Save your document as HTML and use Calibre to convert it to ePub. Now take the ePub and clean it up. get rid of all the crap/garbage that Word added in. make it very clean and neat code. Once you have that fixed so it is nice and neat code and it looks good, small margins, no line spaces between paragraphs except for sections breaks, justified, and the main text is the default font size, run it through FlightCrew t find any code errors and fix them. Then once that's done and you've looked at every page in ADE, then use Calibre to convert it to Mobipocket and MS Reader.
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