I know that for me if a book, either ebook or pbook is priced over $7 I won't buy it unless I know the author and they are on my auto buy list.
I have just gotten my reader so am learning the pricing of ebooks.
I read mainly pnr, but no matter what genre, pricing goes the same. A new author at the price of $10 or way is too much for me to chance spending. I can buy two books for that price at two different stores from an author I already know is good.
I bought a book for $18 due to recommendations of how great the book was. Never again will I pay so much for a book when I have never read a book by that author, not even $9 will I pay the price. I could have gotten four books (paperback) with the buy three and get one free. That was before I bought my ereader.
But the same still goes; I will not pay over the price of $5 for a book of an unknown author. I will not pay over $7 for one that I have read a previous book and enjoyed it. I will pay $10 for a book from an author who is on my auto buy list.
Heck, if N. Singh's Psy/Changling book, which will be in HB, would charge me $25 I would pay the price. (it is going to be around $12). I'd pay $20 for it in paperback. But A. Morgan's Paladin's, if the one due out would go from $7 to $11, I would buy, from $12 and up, I would wait for it to drop. If it was ebook, I would wait for it to drop on paperback and then buy it.
For those who want to fuss with me about trees, I just planted three in my backyard. I will be buying most of my books as ebooks, but those who I have in paperback and are series, I will be buying them in paperback.
I will be planting one or two more this spring which give us a total of 12 or 13 trees.
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