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Firefly's awesomeness was enough to draw me and the wife out of Michigan to Connecticut for a pre-screening of the unfinished Serenity movie.
Needless to say the Signal could not be stopped.
It's a shame that Fox mishandled it so badly, as we still believe that given a proper chance it would have caught on.
Neither Buffy nor X-Files were smash hits when they came out, yet as time went on they garnered many fans and became very profitable franchises.
This is why we refuse to watch anything on Fox live. I even go out of my way to download their shows to keep them from getting ratings info from us.
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