The Libre Color is $115 (+$18) shipping at:
http://http://www.directdial.com/AEBK07FS.html.
Got mine about 3 days ago and love it. For the price it works great as an ereader, with the bonus of using at as a movie player/photo viewer. Page turns are fast. Book loads pretty quick. Loaded a .FLV movie and MPG4 and both played well and colors looked great. JPG Photos also look good. Sound is reasonable through headphones for listening while reading. Dialed brightness back to 20% as per Spensar's comment and it is eminently readable at that brightness in normal lighting, but might need to be dialed up a bit in bright sunlight. Landscape orientation is great for reading, though when opening a book it opens in portrait by default and you have to flip the reader to portrait and then back to landscape to get it to reload in landscape.
At about 6 hours use on first charge, with 3.5 hours showing as remaining on power management feature, so anticipating about 10 hours between charges. Hopefully that will improve with more charge cycles.
Cheers